Making & Using UTMs To Track Web Traffic

Ever wondered what bit of awesome content you made, or which social post it was that bought all that web traffic to your website?

Google Analytics can only go as far as telling you it came from Facebook, but which of the many Facebook posts was it?

Use a UTM (Urchin Tracking Module) to track this data! It's a really simple piece of code you put at the end of a link to track where, when, what and how people got to your website.

In this weeks Giant Wednesday we look at how to build this really simple piece of code (UTM) that'll change the way you track web traffic, and help you generate actionable insights too!

Get yourself a free UTM builder here: http://bit.ly/2XVCJBp (Just make a copy of the doc and build away!)

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Read the transcript on our website: http://bit.ly/2XVBke7

Presenter: Sam Caesar
#GiantWednesday #DataDrivenMarketing #DigitalMarketing - bsocially