YouTube Traffic | Web Traffic Secrets | In The Symposium

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Harness the power of YouTube to get more visitors to your website.

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#webtraffic #youtubetraffic #youtubereach

YouTube is a great free traffic source and should be a nice addition to your content library. Turning any article into a video is pretty easy (as you can see, I just recorded a voiceover over a screen-share video) and it can be used to increase your overall web footprint.

After two days of uploading the entire Frugal Email Marketing course to YouTube, you can already see some positive results. The videos gained a total of 60 views and over 1600 impressions.

There seems to be an initial spike of impressions when you first upload a new video. This gives us a little insight into the private YouTube algorithm. My hunch is it probably prefers fresh content over old and outdated. After a few days, the surge of impressions lowers to an average level and will likely stay there until the videos get properly indexed for the keywords I have targeted.

A large percentage of the overall traffic came from my channel page. This is likely because I organized all of my videos into playlists for each of the different lectures. These playlists make it easy for viewers to watch continually without interruptions and encourage them to visit my channel page for more playlists.

The traffic funnel shows how many of the impressions turned into video views. A big factor to consider is your overall clickthrough rate - which is what percentage of scrollers clicked through to watch your video. This is influenced by your video title, preview description, and thumbnail. Improving these will increase your clickthrough rate which will compound the amount of views you receive when your videos get more impressions. You can’t control your impression count (this is at the mercy of the algorithm) but you can improve your clickthrough rate.

For a quick comparison, I show how much it costs to advertise via paid methods like Facebook Ads. Though it is more expensive to advertise in December than in other months (because of the holiday season), this still gives an accurate representation of the overall cost. Depending on your traffic source (Tier 1 or Tier 2 countries), you can expect a wide range of CPM (Cost Per 1000 impressions). My 1600+ impressions on YouTube would equal roughly $28.26 in Facebook Ad spend. Overtime, that number can become outrageous in what you could save.

When you’re writing a video description, you should backlink to the website you’d like to promote. If this link is in the first few lines, it will be shown to all users - especially those who don't click on “Show More.” You want this link as accessible as possible so putting it front and center is a must.

After that comes the accompanying information to the video. This should be the article you wrote on the topic, or anything else of value to your viewers. By being direct in this section, you can help the crawler index your page properly for the keywords that will give you the highest quality video viewers.

Location tags will override hashtags above the video title. So for non-location specific videos, I’d avoid this altogether and just focus on hashtags. Anymore than 15 will be considered spam by YouTube and the video could face penalties. I find that 3 is often enough.

If you turn all of your written content into videos and then follow the best practices for YouTube SEO, then you’ll eventually get compounding traffic results as your videos get more popular. More video views mean more hits back to your website and more money in your pocket.

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