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How To Run Facebook Ads To Increase Traffic To Your Site bsocially 6 Views • 5 years ago

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Learn how you can run Facebook Ads to increase traffic.

Let’s say you’ve a site, and you want more people to visit your site,
You can do this easily by posting an Ad on Facebook.

So let’s get started.

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00:00 Intro

01:39 Choose the Type of Ad

02:28 Set Budget for Your Ad

03:17 Select the Audience

07:36 Design Your Ad

12:57 Publish Your Ad

15:15 Check the Results of Your Ad

16:28 Retarget Your Audience Using Facebook Pixel

To create an Ad in Facebook, you need to do 5 steps

Step1 : Choose the Type of Ad.

Go to ➜ https://www.facebook.com/admanagers & login to your account.

Once you’re logged in, Go to Create ► Traffic ► Continue,

Now enter your Ad name & click ‘Next’,

Now choose ‘Website’ under traffic, as you need to increase traffic to your website.

Step 2 : Set a Budget for Your Ad.

Now in order to run ads, you need to set a budget you want to spend for your ads and pay the required amount to Facebook.

Now choose either “Daily budget / lifetime budget” & enter your budget.

Step 3 : Select the Audience for Your Ad.

Now by selecting the audience, you will be able to reach people who will be interested in your ad.

Under Audience, select ‘Location, Age group, Gender’ of your audience

Next, you need to choose people who might be interested in your products

Now under ‘Detailed Targeting’ click Edit ► Browse ► Interests

Now select your interest and browse more suggestions to find your target audience clearly.

You can also target the audience of a particular page by adding that page name to your interest.

Next under ‘optimisation and delivery’ click ‘Link clicks’ ► Landing page view,

To allow people to visit your site by clicking the ad.

And then click ‘Next’.

So now you’ve successfully selected your Audience.

Step 4: Design Your Ad.

To design, first create a Facebook page.

To create Facebook page click ‘Create page’,

Now add page name, category, profile picture,

Once your Facebook page is created, choose ‘Create page’ under ‘Ad Setup’.

Now you can add Title, Headline, Image, Description.

And now you need to provide a ‘Call to action’ for your ad.

So enter your Website address.

So once you’ve designed your Ad, you can go to the next step.

Step 5 : Publish Your Ad.

So to publish your Ad, click ‘Publish’ & and make the payment.

Now your Ad will be posted after being reviewed by Facebook.

Now once your Ad is published, you can check the performance of your Ad.

You can also make changes to your Ad, if your Ad is not performing well.

Also, if you don’t want to run your Ad, you can disable it anytime.

Next, if you want to make your Ad reach more refined audience,

You need to do 2 steps.

Step 1 : Allow Facebook to Collect Data from Your Site.

To do that, connect Facebook with your site.

So go to Ads manager ► All Tools ► Events Manager ► Connect data sources ► Web.

Now click Get Started ► Facebook Pixel ► Connect.

Now give a name & click ‘Continue’.

To connect Facebook with your site, Install ‘Pixel FB’ plugin.

So to install the plugin, go to WordPress Dashboard ► Plugins ► Add New,

Now search for ‘Pixel FB’ and click ‘Install & Activate’.

Once you’ve installed, click ’Setup Now’,

Now Enable ‘Facebook pixel setup’ & click ‘Facebook Connect’

Now select your Ad account & pixel ID and click ‘Apply’.

So now Facebook will be able to collect data of the visitors on your site.

Step 2 : To Reach More Refined Audience.

Go to Ads manager ► All Tools ► Events Manager,

Now Under the Ad you’ve created, click ’edit’.

Now under tracking, click ‘Website events’.

Then click ‘publish’ & your Ad will be published after review.

So now you can reach more refined audience.

So that’s it, guys.

This is how you can run Facebook Ads to get more traffic to your site.

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